Hello.

For almost two decades, I’ve enjoyed connecting people, community, and culture with brands and award-winning agencies. I help companies, teams, and change-makers take creative leaps so they can evolve and transform more intentionally. I enjoy weaving strategy, creative storytelling, partnerships, data-driven insights, and executional excellence to spark wonder and drive authentic growth.

My nonlinear path spans academia, global cultural exploration, creative strategy, production, marketing, and leading teams across various vertices. I bring a unique perspective approaching opportunities differently using creativity in tandem with quantitative and analytical skills.

As an extroverted realist, I am equally excited to dream big picture as I am by the details which ground its reality. In this way, I empower the creative process and create opportunities for the bottom line. Known to influence with passion, my curiosity creates space for the right questions to be uncovered and answered; because of this, the teams and projects I lead build impactful solutions that inspire action, create joy, and command relevance.

Now more than ever it is important to meet people where they are. I am excited to continue to build connection across mediums that empower both the like-hearted and the different-minded. I believe in the power of play to dissolve boundaries and unlock progress.

Let’s continue to make the seemingly impossible, seem impossibly extraordinary.

Spread magic.

If you are interested in collaborating, or to say hello; get in touch -rosewelch.info@gmail.com

CREDS:

Freelance Consulting - Production, Marketing, Strategy | Planet Earth

Executive Producer, VP/Director, Team Lead | 2018-current

Visa | FIFA World Cup Doha Qatar - Hospitality Director: 2022

R/GA | Executive Producer: 2022-2023

Verizon +play Oscars Commercial, Campaign Launch

Verizon myPlan x NFL Sunday Ticket Campaign Launch, Social

Nike North America Marketing

R/GA Ventures | Executive Producer 2022-2023

Global Sports Ventures Studio (GSVS)

Trailblazer Cohort Ventures Studio

REI Navigate Cohort - Consultant

Leap5 Ventures Cohort

Insiéme Co. | Advisor, Consultant - Strategy, Creative Production, Operations: 2022-2024

The Bait Shoppe | Halo Top Pop-Up - Executive Producer, Director: 2023

Trybe | Strategy & Production Consultant - 2018-2020, 2024

Jack Morton | Facebook Internal Marketing Sr. Producer: 2018

BMF Media | New York, NY + Remote

VP of Experience, Experiential Practice Lead: 2021

VP of Production: 2019-2020

Shopify | New York, NY + Toronto, Ontario

Executive Producer, Experiential Marketing: 2017-2019

MKTG Inc. | New York, NY + San Francisco, CA

Program Lead: 2014-2017

Account Executive: 2013-2014

Greystripe (acquired by ValueClick) | San Francisco, CA

Strategist: 2012-2013

Levi Strauss & Co. | San Francisco, CA

Project Manager, Retail: 2010-2012

SVP Executive Assistant: 2009-2010

ME:

adaptable

I wear many hats and switch between them quickly.

curious

I am energized in the pursuit of new possibilities.

assumption challenger

I welcome the challenges of problem-solving; we got this.

resilient

My sense of calm in difficult situations is contagious.

strategy + execution

I enjoy using my left and right brain with equal strength; art x science.

Specialties:

Multi-channel campaigns

Production (creative, technical, operations)

Experiential marketing

Environmental program design

Concept ideation

Content programming & development (live, digital, hybrid)

Content production (photo, video, live presentation)

Large-scale program management

Multi-disciplinary collaboration

Leadership and team mentorship

Partnership development and management

Creative and technical briefs

Budget and P+L management

Contracts and scopes of work

Staff hiring and training

Org (re)structure development and rollout

Resource management and a global network of problem solvers