Hello.

For over a decade, I’ve enjoyed connecting people, community, and culture with shared experiences for brands and award-winning agencies. I help companies, teams, and change-makers take creative leaps so they can evolve and transform more intentionally. I enjoy weaving strategy, creative storytelling, partnerships, data-driven insights, and executional excellence to drive authentic growth.

My nonlinear path spans academia, global cultural exploration, creative strategy, production, marketing, and leading teams across various vertices; I bring a unique perspective to approach opportunities differently using creativity in tandem with quantitative and analytical skills.

As an extroverted realist, I am equally excited to dream big picture as I am by the details which ground its reality. In this way, I empower the creative process and create opportunities for the bottom line. Known to influence with passion, my curiosity creates space for the right questions to be uncovered and answered; because of this, the teams and projects I lead build impactful solutions that inspire action, create joy, and command relevance.

Now more than ever it is important to meet people where they are. I am excited to continue to build connection across mediums that empower both the like-hearted and the different-minded. I believe in the power of play to dissolve boundaries and unlock progress.

Let’s continue to make the seemingly impossible, seem impossibly extraordinary.

Spread magic.

If you are interested in my work, to collaborate, or say hello; please email rosewelch.info@gmail.com to get in touch.

CREDS:

Freelance Consulting - Production, Marketing, Strategy | Planet Earth

Executive Producer, Sr. Marketing Director, Team Lead | 2018-current

Visa | FIFA World Cup Qatar - Hospitality Director: Nov-Dec 2022 (Doha, Qatar)

R/GA | Verizon +play Oscars Commercial, Campaign Launch - Executive Producer: Jan-Apr 2023 (remote)

R/GA | Verizon myPlan x NFL Sunday Ticket Launch - Executive Producer: Jun-Aug 2023 (remote)

R/GA | Global Sports Ventures Studio (GSVS) - Production Lead: Jun-Nov 2022 (remote & New York, NY)

R/GA | Ventures Studio, Trailblazer Cohort - Executive Producer: Jul-Sep 2022 (remote)

R/GA | Ventures Studio, REI Navigate Cohort - Production Consultant: May-Jul 2022 (remote)

R/GA | Nike North America Marketing - Executive Producer: Apr-May 2022 (remote)

R/GA | RFP Pitch - Executive Producer: Apr 2022 (remote)

R/GA | Ventures Studio, Leap5 Cohort - Sr. Production Lead: Jan-Apr 2022 (remote)

The Bait Shoppe | Halo Top Pop-Up - Executive Producer: Apr-Jun 2023 (remote / New York / Los Angeles / Chicago / Scottsdale)

Trybe | Strategy & Production Consultant - 2018-2020 (New York, NY / Ibiza, ES / Mykonos, GR / remote)

Jack Morton | Facebook Internal Marketing Sr. Producer: Jun-Jul 2018 (New York, NY)

BMF Media | New York, NY + Remote (impacted by COVID)

VP of Experience, Experiential Practice Lead | Jun-Dec 2021

VP of Production | Nov 2019-May 2020

Shopify | New York, NY + Toronto, Ontario

Executive Producer, Experiential Marketer | Aug 2017-May 2019

MKTG Inc. | New York, NY + San Francisco, CA

Program Lead | Oct 2014-Aug 2017

Account Executive | Oct 2013-Oct 2014

Greystripe (acquired by ValueClick) | San Francisco, CA

Strategist | Dec 2012- Oct 2013

Levi Strauss & Co. | San Francisco, CA

Project Manager, Retail | Oct 2010-Dec 2012

SVP Executive Assistant | Aug 2009- Oct 2010

ME:

adaptable

I wear many hats and switch between them quickly.

curious

I am energized in the pursuit of new possibilities.

assumption challenger

I welcome the challenges of problem-solving; we got this.

resilient

My sense of calm in difficult situations is contagious.

strategy + execution

I enjoy using my left and right brain with equal strength; art x science.

Specialties:

Program strategy

Production (creative, technical, operations)

Experiential marketing and program design

Concept ideation

Content curation & development (live, digital, hybrid)

Content production (photo, video, live presentation)

Large-scale program management

Multi-disciplinary collaboration

Leadership and team mentorship

Partnership development and management

Creative and technical briefs

Budget and P+L management

Contracts and scopes of work

Staff hiring and training

Org (re)structure development and rollout

Resource management and a global network of problem solvers