Role: Head of Production, Executive Producer

Program: Hypebeast Media launched the first-ever cultural festival and physical experience for the digital media brand. Hypefest, a weekend-long cultural festival included exclusive curated shopping experiences from top global brands, musical acts, custom installations, fireside chats, surprise guests, and more. As Hypebeast described - Hypefest was the ultimate culmination of fashion, footwear, music, art and food

Shopify partnered with Hypebeast as the exclusive retail and technology partner powering ticketing, onsite purchases, exclusive product drops, VIP product lounge and retail concierge, and direct to consumer shipping for all purchases. Shopify drove product adoption, brand awareness, and engagement across top global brands and tastemakers alike.

• 10K+ attendees

• 50+ brands powered by Shopify retail product

• 5 exclusive product drop partnerships with AR technology and custom Joshua Vides posters

• HYPETALK panel discussion featured top creators Joshua Vides, Sue Tsai & Sky Gellatly discussed the impact of art and commerce in entrepreneurship led by Jeff Staple

• Tens-of-thousands of onsite checkouts powered by Shopify retail product, all shipping direct to consumers

Location: Brooklyn, NY

Team: Shopify, Partners: Hypebeast Media, Something Special Studios

Scope: partnership integration, retail technology implementation, POS onsite retail concierge, lead gen tech, panel discussion, budget and program management