SK-II | SIMONE BILES campaign launch
Role: VP, Production (with BMF Media | Partners: SK-II, P+G, Huge)
The launch of SK-II global Olympic campaign kicked off with a takeover of Times Square announcing âVSâ, an animated original mini-series by SK-II Studio. The live launch featured campaign spokesperson and Olympic gymnast Simone Biles, media takeover, preview screening, and press/media Q+A panel moderated by Katie Couric.
320M media impressions
100+ global media attendees
50+ media placements
The 6-episode series highlighted stories of top Olympic athletes winning against the toxic beauty industry and celebrating beauty is #NOCOMPETITION. The launch resulted in earned media attention, consumer awareness, and drove brand engagement sending a positive message with top of mind campaign content right as the world went into pandemic lockdown.
Location: New York, USA
Scope: environmental design, experiential and technical production, talent and guest list management, venue sourcing and selection, onsite operations, staffing, budget and program management
Images produced for and owned by SK-II