Role: Executive Producer, Campaign Lead (with Shopify)

Unite is Shopify’s annual Partner and Developer Conference and global product launch campaign. In its third year, Unite celebrated Shopify’s ecosystem building the future of commerce with over 1,200 developers, partners, and designers who build and create commerce using Shopify. The three-day multi-faceted experience showcased innovation, drove deeper connection, and inspired real growth for both Shopify and the larger community ecosystem. Designed as a festival for connection around an inclusive container for play; attendees represented the products driving Shopify’s $1B+ in revenue with the highest growth rate of any SAAS company, ever.

• 40+ speakers, including keynote discussion with Justin Trudeau, Prime Minister of Canada and Tobi Lütke, CEO of Shopify - moderated by Amber Mac

• 20 venues across Toronto designed for intentional connections

• 100+ hours of collective content programming, including 25 product launches

• 2 global livestream keynotes

• 20+ press articles and earned media

• Sold out ticket sales

Previously held in San Francisco, Unite moved to Toronto in support of a changing global landscape and celebrated an inclusive community.

Programming across multiple stages from keynote to breakout discussions highlighted product launch announcements, hands-on learning with Shopify experts, guided pop-up talks, and working sessions. Product demos connected big idea concepts into real world applications with custom interactive installations using live data.

Community and connection was celebrated across hosted partner meet-ups, daily wellness activities, organized intimate group happy hours, and an evening event with performances by DRAM and local talent.

Contact swap name badge technology allowed attendees to exchange contact info seamlessly. Two livestream sessions and hosted international viewings engaged a global audience beyond the physical experience in Toronto and expanded impact opportunity across the global community.

Unite inspired Shopify’s partner and developer ecosystem through content, access, connection, and trust in building the future of commerce.

Location: Toronto, Canada

Scope: campaign thematic and strategy, program narrative, visual identity, environmental & production design, experiential production, stage and technical production, livestream, multi-channel content development & production, speaker coaching & talent management, campaign website and post-event digital media content, registration microsite, immersive and hybrid digital experiences, mobile app, registration, operational execution & logistics, staffing & training, travel management, venue sourcing, partner management, cross-functional collaboration, budget & program management