Role: VP, Production (with BMF Media | Partner: TikTok)

In honor of black history month, TikTok launched the #MakeBlackHistory summit for Black creators. The immersive three-day experience brought together over 100 invite-only guests to celebrate Black creators driving culture and creativity through the platform.

• 90M+ social media impressions

• 256M+ #MakeBlackHistory content views and the number one trending hashtag

• 20+ speakers, including appearances from Tyra Banks, Tracee Ellis Ross, Nick Cannon, Terry Crews, Doja Cat, and more

• Best Event Designed for Content by Event Marketer

The Summit experience highlighted the importance of cultural content creation, career development, and personal branding through masterclass sessions and mentor talks. Programming designed to spark connection celebrated the community with welcome opening dinner, evening gala, farewell brunch, premium room drops, custom yearbook, and personalized TikTok concierge. Each experience touchpoint designed with intention to spark inspiration, included portrait studio with celebrity photographer Matt Sayles. The inspired energy was contagious.

Location: Los Angeles, USA

Scope: program strategy, visual identity, brand creative, environmental design and experiential production, social content production, stage and technical production, influencer and talent relations, program website and registration microsite, digital travel portal and management, venue sourcing, staffing, budget