Role: VP, Experiential (partners: BMF Media, Route, Tropic of C, 1 Hotels - South Beach)

Route partnered with model and entrepreneur Candice Swanepoel to launch the new collection of her eco-lifestyle brand Tropic of C at Art Basel. Creating a star studded event, the invite only experience featured 200+ VIP guests, tastemakers, and celebs to kickoff Art Basel Miami Beach & Miami Art Week. Hosted at the 1 Hotel in South Beach, guests stepped inside the Route VAULT for an evening of discovery with fashion, food, and art.

Storytelling installations featuring Tropic of C new campaign and products immersed guests in the brand ethos. Music curated from headlining DJ AMÉMÉ ignited the sought after invite. Through cutting edge experiential design, video, and technology guests experienced first hand why being a part of the Route x Tropic of C network was something worth celebrating. 

Gifting kiosks powered by Route technology enabled seamless DTC shipping of the new product line hours before it dropped to the public, transforming this highly influential audience from customers into loyal brand advocates.

The results:

• 200 VIP attendees

• Sold out product launch

• Hundreds of seamless DTC checkouts

• Thousands social impressions broke through the Art Basel Miami Beach noise

Location: Miami, FL

Scope: concept ideation, strategy, planning and development, production execution, guestlist management, security, A/V and technical fabrication, permitting, budget, staffing, venue management,