Role: Executive Producer

Program: To promote +play, the centralized platform for customers to manage streaming subscriptions in one place, R/GA was tapped to educate and drive awareness of the new platform. Leading with a hero :60s broadcast TV spots, aired across (3) tailored placements during the 2023 Academy Awards, cut-downs amplified across digital and social paid and organic, influencer engagement, and press. Using AI tech, content from Verizon partners platforms, VFX and CGI created a foot-tapping product demo with an original score of The Beatles “All Together Now” song.

The final spots and amplification campaign left consumers watching the Oscars on Sunday, singing The Beatles on Monday; knowing +play now manages all their subscriptions in one place.

• 18.7M+ prime-time views

• 3 minutes of branded prime-time content and the opening commercial spot

• 40+ fan-favorite content featured, highlighted 11 partners showcased breath of the subscription management platform

• 10+ press articles including Ad Age, Variety, Brand Innovators, & more

Subsequent :30s & :15s cutdowns for ancillary paid & organic digital/social amplification drove signups with a limited time Netflix subscription offer.

Team: R/GA, Client Partner: Verizon

Creative, Strategy, Concept, Execution: R/GA, NY

Editorial, Post-Production: Cartel

VFX: Buck

Music: Machine Sound

Voice Over: Steve French

Scope: creative concept development, strategy, TV Broadcast and media deliverable execution, shoot, editorial & post, original music score, network submission and Academy review, brand and partner IP compliance, licensing, PR, & social amplification, timelines, reviews and approvals, scope management, budget, bids, and vendor contracts, partner management