Role: Executive Producer (with R/GA | Partner: Verizon)

The ask: educate and drive awareness of the new Verizon +play platform.

To promote +play, the centralized platform for customers to manage streaming subscriptions in one place, we created :60s broadcast TV spots, aired across (3) tailored placements during the 2023 Academy Awards. Using AI tech, content from Verizon partners platforms, VFX and CGI to create realistic product demo, and an original score of The Beatles “All Together Now” song.

The result: a compilation of final spots that left consumers watching the Oscars on Sunday, singing The Beatles on Monday; knowing +play can now manage all their subscriptions in one place.

• 18.7M+ prime-time views

• 3 minutes of branded prime-time content and the opening commercial spot

• 40+ fan-favorite content featured, highlighted 11 partners showcased breath of the subscription management platform

• 10+ press articles including Ad Age, Variety, Brand Innovators, & more

We created subsequent :30s & :15s cutdowns for ancillary paid & organic digital/social amplification, and drove signups with a limited time Netflix subscription offer.

Scope: creative concept development, strategy, TV Broadcast and media deliverable execution, shoot, editorial & post, original music score, network submission and Academy review, brand and partner IP compliance, licensing, PR, & social amplification, timelines, reviews and approvals, scope management, budget, bids, and vendor contracts, partner management

Credits:

Creative, Strategy, Concept, Execution: R/GA, NY

Editorial, Post-Production: Cartel

VFX: Buck

Music: Machine Sound

Voice Over: Steve French